Lots of people shop on Facebook. Globally, in Q1 of 2021, Facebook Shops had over 250 million active shops and an average of 1 million monthly active users2.
About 70% of U.S. adults use Facebook1 and if you sell a product or service, you’re probably already using Facebook for your business. If your brand’s not growing on Facebook, then this guide is for you.
In this Business Building Guide, we’ll cover the demographics of Facebook, tips for writing compelling copy, images and alt text, as well as tips for scheduling content.
At the end of the PDF version of the Business Building Guide, there is a 1-page cheat sheet for creating a Facebook post, that will help you remember the important steps every time you post on Facebook for your business. Consistency is important if you’re trying to build an audience.
- Gramlich, J. (2021, June 1). 10 facts about Americans and Facebook. Pew Research. Retrieved May 31, 2022, from https://www.pewresearch.org/fact-tank/2021/06/01/facts-about-americans-and-facebook/.
- Key figures on Facebook Marketplace and Facebook Shops worldwide as of 1st quarter 2021. (2021, April). Statista. Retrieved May 31, 2022, from https://www.statista.com/statistics/1275844/key-figures-facebook-marketplace-shops/.