Landing pages are the keystone of both paid and organic marketing. Once you have a prospect’s attention and they click over to your website, now you must give them a reason to stick around.
If your landing page isn’t what they thought they were looking for, then your page has a poor chance of converting. If your landing page doesn’t answer the questions people have about your product or service, then your page has a poor chance of converting. And, if your landing page doesn’t have a strong (or any) call-to-action, then your page has a poor chance of converting.
In this Business Building Guide we’re going over how to address some of these landing page issues and more that can keep your landing pages from converting.
Follow along with the PDF Guide and Workbook, with a landing page template and checklist.
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