CAN-SPAM Act
We all have inboxes full of spam mail, so why should we worry about compliance with the CAN-SPAM Act of 2003 for our businesses? In this article, I’ll give you 2 reasons why it’s important for your business to comply with the Can Spam Act and how you can streamline your email sending while ensuring…
How does DMARC Work?
As more small business owners use their own domain registrars, many have questions about DMARC and how DMARC reporting works. This is especially important if you’re trying to improve your domain reputation. If you manage your own domain and use it to send email, then DMARC records can help you secure your domain to prevent…
Identifying Your Best Prospects
Identifying your prospects helps you focus your marketing message in a way that will appeal to the people who purchase your products or services. In this blog, we’re going to talk about how to build a customer profile to better understand your customers, and how to target your ideal audience while creating a meaningful marketing…
Your Small Business Battle Plan
It seems only fitting that since it’s November and we’re about 20 days away from Small Business Saturday, it’s time to look at how to formulate a plan for a successful Small Business Saturday. This is the recorded presentation of Your Small Business Battle Plan from Monday, November 1st, 2021.
5 Reasons Why Customers Unsubscribe
Email marketing is an effective tool when it comes to marketing your business. A recent blog by HubSpot found that the average return on investment for email marketing is 4,200%. That means every $1 invested in email marketing returns about $42 to your business. With this incredible potential, businesses of every size use email marketing…
Getting Started with Mailchimp
This is a video replay of our April 2021 workshop, Getting Started with Mailchimp. During this webinar, we cover the basics of setting up your Mailchimp account.
The Power of Email Marketing
Email is an incredible tool when it comes to communicating. Email is a great way to reach out for a wide variety of communication needs. While there are several different ways to use email, we are going to focus on sending emails through an email marketing service such as MailChimp.
Your Small Business Battle Plan
The holiday shopping season is always right around the corner. How are you going to share and promote your business this year? In this blog, we’ll discuss some tips for building your small business battle plan for this holiday shopping season.
The Foundation of Marketing Your Business
Congratulations, you’re a small business owner! What’s next? Now it’s time to get your business in front of potential customers, but how do you build the brand recognition necessary to be successful? While each business unique in exact strategy, all small businesses share the following marketing building blocks
