The Best Businesses for Gen Z to Start

The entrepreneurial spirit is alive and well in the 21st century, and no generation embodies this spirit quite like Gen Z. Born between the mid-1990s and the early 2010s, Gen Z is known for its tech-savvy nature, innovative thinking, and desire to make a meaningful impact on the world. With the world at their fingertips, Gen Z is uniquely positioned to start a wide range of businesses that reflect their values and interests. In this article, we will explore some of the best businesses for Gen Z to start in this fast-paced digital age.

E-commerce and Drop Shipping

E-commerce has transformed the way we shop, and Gen Z is at the forefront of this revolution. This generation is highly comfortable with online shopping, making it a prime opportunity for Gen Z entrepreneurs to start their own e-commerce businesses. One popular approach is drop shipping, where you don’t need to hold inventory. Instead, you work with suppliers to ship products directly to customers, allowing you to focus on marketing and customer service. Niche e-commerce stores, such as those selling sustainable products, handmade crafts, or unique fashion items, can resonate with Gen Z’s values and interests.

Social Media Management and Influencer Marketing

Gen Z has grown up with social media as a central part of their lives. Many of them have a deep understanding of various platforms, making them well-suited to provide social media management services to businesses. Gen Z individuals who have built a following on platforms like Instagram, TikTok, or YouTube can also leverage their influence to collaborate with brands, becoming social media influencers. Influencer marketing is a booming industry, and Gen Z entrepreneurs can turn their passion for content creation into a profitable business.

Sustainable and Ethical Brands

Sustainability and ethical practices are core values for Gen Z. As this generation becomes more conscious of the environmental and ethical impact of their purchases, businesses that prioritize sustainability and ethical sourcing can thrive. Entrepreneurs can create brands that focus on eco-friendly products, responsible manufacturing, and giving back to causes they care about. Such businesses align well with Gen Z’s values and can create a strong sense of purpose.

Digital Content Creation

Gen Z is the first generation to grow up in the digital age, making them naturals at creating content for online platforms. From YouTube channels to TikTok videos, podcasts, blogs, and more, there are countless opportunities to monetize digital content. Content creators can earn income through ads, sponsorships, merchandise, and even direct support from their fans through platforms like Patreon. The key to success in this field is producing high-quality and engaging content that resonates with your target audience.

Online Education and Tutoring

Growing up with access to the internet, many Gen Z individuals are well-versed in online learning. This makes online education and tutoring a viable business option. Entrepreneurs can offer lessons, courses, or tutoring services in subjects they excel in. Platforms like Udemy and Teachable make it easy to create and sell online courses. This business not only allows Gen Z to share their knowledge but also provides a flexible and remote working opportunity.

Health and Wellness

Health and wellness are top priorities for Gen Z, and businesses in this industry continue to flourish. Entrepreneurs can start fitness coaching businesses, offer healthy meal plans, or develop wellness apps. The demand for products and services that help people lead healthier lives is on the rise, and Gen Z has the opportunity to tap into this growing market.

App and Software Development

Gen Z’s comfort with technology positions them well to create apps, software, or mobile games that cater to specific niches or address common problems. With the right technical skills and innovative ideas, Gen Z entrepreneurs can develop software solutions that can be sold or monetized through in-app purchases or advertising.

Personal Branding Services

As Gen Z individuals establish their personal brands online, there is a growing demand for services that help with branding, website development, logo design, and social media optimization. Entrepreneurs can offer these services to help individuals and businesses create a strong and compelling online presence.

Subscription Boxes

Curated subscription boxes have gained immense popularity in recent years. Entrepreneurs can create subscription boxes that cater to specific interests, such as beauty products, snacks, books, or hobby-related items. Subscription boxes offer a unique way to introduce consumers to new products and experiences on a regular basis, creating a sense of excitement and discovery.

Secondhand and Vintage Clothing

Thrifting and vintage shopping have become fashionable, and many Gen Z individuals love the uniqueness and sustainability associated with secondhand and vintage clothing. Entrepreneurs can start secondhand clothing stores, either online or in a physical location, to tap into this trend. The ability to find and curate vintage and one-of-a-kind items can make this business particularly appealing to Gen Z.

Virtual Events and Experiences

Given their comfort with digital platforms, Gen Z is likely to embrace virtual events, workshops, and experiences. Entrepreneurs can organize and promote virtual concerts, workshops, gaming tournaments, and other experiences that can be enjoyed online. These events can attract participants from around the world, making them a potentially lucrative business opportunity.

Plant-Based and Vegan Ventures

As many Gen Z individuals lean towards plant-based diets, there are ample opportunities in the vegan food industry. Entrepreneurs can start vegan restaurants, create plant-based food products, or offer vegan meal delivery services. This aligns with Gen Z’s values regarding animal welfare and sustainability, and it caters to the growing demand for plant-based options.


Gen Z is a generation of tech-savvy, forward-thinking individuals who are poised to make their mark on the business world. The best businesses for Gen Z to start align with their values, interests, and skills. These business ideas, ranging from e-commerce and social media management to sustainability-focused brands and virtual experiences, offer a wide range of opportunities for Gen Z entrepreneurs to thrive in the 21st century. The key to success is to identify a niche that resonates with the generation’s unique characteristics and to combine it with hard work, creativity, and adaptability in the ever-evolving business landscape.

Recent Posts in the Library