Latest Posts from Marketing

Close up of a multicolored aperture, over a white background and blue text reading The Integrity Lens with Tate Linden, hosted by INSPIREsmall.biz

Viewing Your Businesses Through ‘The Integrity Lens’ with Tate Linden

Tate Linden joined our Monday Networking on Zoom to share ‘The Integrity Lens,’ a method of focusing businesses around integrity and the benefits this brings to businesses.

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Here is a short preview from this presentation:

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picture of desk with awards from YouTube on a blue background

How to Grow Your YouTube Channel

In this recorded webinar, we’ll cover the basics of optimizing your YouTube channel to reach a larger audience. This webinar includes how-to customize your channel and best practices for uploading new content.

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A person talking a picture of food prep on a table, with Instagram on a phone. There is a white card overlayed which says Instagram Best Practices by INSPIREsmall.biz.

Instagram Best Practices

If you’re just getting started on Instagram, or you’re not sure why your audience isn’t growing, then this is for you. According to Hubspot, Instagram Live has the highest ROI of any content format, so keep reading to make sure you’re on track for success.

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Conducting a SWOT Analysis - Strengths, Weaknesses, Opportunities, and Threats Analysis from INSPIREsmall.biz

Conducting a SWOT Analysis

Used as a business decision making tool since the 1960s (Harmon & Jarriel, 2015), SWOT Analysis or Strengths, Weaknesses, Opportunities, and Threats Analysis, can help you evaluate your big picture position in business. Use the worksheet in this Business Building Guide to complete your SWOT Analysis.

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INSPIREsmall.biz Business Building Guide - Brand Strategy Section - Understanding Your Products, Services, & Competition

Understanding Your Products, Services, & Competition

Understanding how your products and services compare to your competition is vital to finding a niche customer base. This workbook will walk you through what to consider, and you’ll find a worksheet that you can use for your products, services, and competitors.

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5 Ways to Promote Your Side Hustle Now

Hey everyone, it’s Ryan Henry idea guy for INSPIREsmall.biz and today we’re going to talk about five ways to build your side hustle now. A side hustle is a business opportunity that’s usually alongside of full-time employment. The great thing about a side hustle is that it can develop into an opportunity that allows you to quit your regular job and pursue that business entirely. 

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Identifying Your Best Prospects

Identifying your prospects helps you focus your marketing message in a way that will appeal to the people who purchase your products or services. In this blog, we’re going to talk about how to build a customer profile to better understand your customers, and how to target your ideal audience while creating a meaningful marketing message that keeps your customers coming back.

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