Time-Tested Sales Wisdom: Old Techniques That Still Work Today
In the fast-paced world of modern sales, where technologies evolve and consumer behaviors shift rapidly, it’s easy to assume that traditional sales techniques are obsolete. However, some timeless sales strategies have proven to withstand the test of time.
The Empty Promise: Why Guarantees of First-Page Google Rankings Are a Lie
In the world of digital marketing and search engine optimization (SEO), there’s a pervasive and alluring promise that often sounds too good to be true: the guarantee of first-page Google rankings. Unfortunately, this promise is not only misleading but can also be a complete lie. In this article, we’ll explore why such guarantees are unrealistic…
Unleashing Success: The Benefits of Niche Customer Targeting for Businesses
In the vast and diverse landscape of business, finding and targeting a niche customer type can be a game-changer for businesses of all sizes. Rather than casting a wide net and trying to appeal to everyone, niche customer targeting involves focusing on a specific segment of the market with unique needs, preferences, and characteristics. In…
Canva Quick Start Guide – Beginners Tutorial for Using Canva
In this video, you’ll learn the basics of using the popular graphic design site Canva as we create a cover image for our new weekly Facebook Live, Beyond the Idea.
How to Work The Room At Networking Events
Networking is a vital skill in today’s professional landscape. Whether you’re attending a conference, a business mixer, or a social gathering, the ability to work a room effectively can open doors, build valuable relationships, and advance your career. In this article, we’ll guide you through the art of networking, from preparation to execution, offering valuable…
5 Toxic People to Avoid at Networking Events
Networking is already difficult, especially for new business owners and introverts. Many of the people you meet have a genuine interest in getting to know you, but there are certain types of individuals who might not contribute positively to your networking experience.
How to Tell a Story with Video
Does your video tell a compelling story to your potential customers? Listen as Jillian Boyington from Adam Grubb Media talks about what a story is, what a story is not, and how to create unique video stories to draw in new customers.
Build Reach Without Breaking the Bank
Building brand visibility can be an expensive process if you don’t know where to start. Lorraine Ball, owner of Digital Toolbox, shares her tips for establishing and growing your online presence without breaking the bank.
Creative Brand Visibility
How do you raise awareness of your brand? Sue Wei, owner of Magic Promotions Inc, shares her tips and ideas for creative ways to increase awareness of your brand.
How to Create Your Brand
Chris Reed, better know in central Indiana as Captain Selfie and owner of Creed Improvements, shares why it’s important to create your own unique brand and the first steps to take when creating your own.
