Sparks After Hours – December 2023 – Kara Long
Kara Long is the owner of The Memory Collective, a business that helps people document their most important family stories and memories.
Time-Tested Sales Wisdom: Old Techniques That Still Work Today
In the fast-paced world of modern sales, where technologies evolve and consumer behaviors shift rapidly, it’s easy to assume that traditional sales techniques are obsolete. However, some timeless sales strategies have proven to withstand the test of time.
The Empty Promise: Why Guarantees of First-Page Google Rankings Are a Lie
In the world of digital marketing and search engine optimization (SEO), there’s a pervasive and alluring promise that often sounds too good to be true: the guarantee of first-page Google rankings. Unfortunately, this promise is not only misleading but can also be a complete lie. In this article, we’ll explore why such guarantees are unrealistic…
Unleashing Success: The Benefits of Niche Customer Targeting for Businesses
In the vast and diverse landscape of business, finding and targeting a niche customer type can be a game-changer for businesses of all sizes. Rather than casting a wide net and trying to appeal to everyone, niche customer targeting involves focusing on a specific segment of the market with unique needs, preferences, and characteristics. In…
Mastering the Art of Follow-Up: Building Meaningful Connections from Networking Events
Networking events are bustling hubs of opportunity, where you can meet potential clients, collaborators, and referral sources. However, the real magic happens after the event – in the follow-up. Knowing how to follow up effectively with new connections can transform a brief meeting into a valuable relationship. Let’s explore some inspiring and straightforward steps to…
Canva Quick Start Guide – Beginners Tutorial for Using Canva
In this video, you’ll learn the basics of using the popular graphic design site Canva as we create a cover image for our new weekly Facebook Live, Beyond the Idea.
Sparks After Hours – February 2024 – Love
Our topic for the month of February is LOVE. Our speakers this month are Marty Moran, Marshall Morris and Sam Tishner.
Sparks After Hours – January 2024 – Time
This month, we had 3 incredible speakers share their stories about TIME. Speakers this month include D Arlando Fortune, Cindy Garloch and Jamie Hopper.
Is Joining a Chamber of Commerce Still Relevant for Small Business Owners?
In the past, joining a Chamber of Commerce was almost a rite of passage for small business owners. It was a crucial step for networking, gaining credibility, and accessing resources that could help a business grow. However, in today’s digital age, many question the relevance of these traditional organizations. With the rise of online networking,…
5 Reasons Why Every Business Needs to Revise Their Business Plan
A business plan is a critical document that outlines a company’s goals, strategies, and the means to achieve them. However, many businesses treat their business plan as a static document, creating it once and rarely revisiting it. This approach can be detrimental to long-term success. Regularly revising your business plan ensures that your business stays…
