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Kyle Lacy Headliner Sparks October 2014

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Watch as Kyle Lacy the Director of Global content Marketing & Research for Salesforce Exact Target Marketing Cloud talks with us about moving from owning a small business to the enterprise space. To learn more about Kyle visit

Kyle Lacy is Director of Global Content & Research for the Salesforce ExactTarget Marketing Cloud. His team is tasked with creating, distributing and measuring primary research for seven countries and thousands of clients. He has been recognized as one of Indiana’s Forty-Under-Forty by the Indianapolis Business Journal, Anderson University’s Young Alumni of the Year and TechPoint’s Young Professional of the Year. He is also the author of three books, Twitter Marketing for Dummies, Social CRM for Dummies and Branding Yourself. Before joining ExactTarget, Kyle co-founded a technology consulting firm that built digital experiences for over 350 clients. – Kyle is obsessed with Delta airlines, an avid Pinterest and Etsy home design stealer, and has played guitar for 12 years

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