SPARKS Where Bright Ideas Are Shared

Better By Half – Chris Hoyt – Sparks Headliner October 2018

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Watch as Chris The Brain cuts through the nonsense of business that ignores the customer’s needs. To learn more about Chris the Brain visit his LinkedIn profile at

Chris “The Brain” Hoyt has worked as a marketing consultant for dozens of companies, including many start-ups both funded and bootstrapped. He talks about the hidden guiding principles of innovation that play a large part in pre-determining the success of new idea or start-up. While all ideas may seem equal at first, a hindsight look at famous successes and failures reveal some common patterns. For indeed, there is such a thing as a stupid idea.

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