Creating Your Content Calendar

A content calendar can help you organize and plan your content to save you time while still posting regular content for your business. Even if you currently plan some content in advance, you will benefit from creating and using your content calendar.

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INSPIREsmall.biz Business Building Guide - Brand Strategy Section - Creating Your Content Calendar

Avoiding Online Shopping Scams

Online shopping scams happen all year, but the holiday season has many people looking for a wider variety of goods than normal, all on a short time frame, and in a high quantity. And, so it’s a big time of year for scams.

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Auditing Your Social Media Presence

Do you know how well your social media accounts are doing? How do you know? A social media audit is a chance to make sure that you’re using all of your social media accounts to reach your business goals. Completing a social media audit regularly can help you grow online. This is part of our Business Building Guide series and includes directions and worksheets to audit your social media presence.

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INSPIREsmall.biz Business Building Guide - Brand Strategy Section - Social Media Audit

How to Blog for Your Business

Blogging can help increase your online presence. Posting high-quality content can continue generating leads over time.
While it is important to create a blogging schedule, the bottom line is that quality is more important than quantity. You shouldn’t push yourself to post blogs that are below quality just because of your schedule. Lots of poor-quality articles will never perform as well as a small number of high-quality articles. Keep reading for more tips on How to Blog for Your Business.

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How to Blog for Your Business, from INSPIREsmall.biz

How Often Should I Post on Social Media?

How often do you post on social media? Do you feel like you’re never posting enough online? Well, here’s some good news for you. The number one criterium on how often you should post online is that you should only post as often as you have quality content. How much quality content should you strive for? In the rest of this blog, I’ll be going over the available research to try and give you an idea of how much your business should post online.

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Defining Your Brand Goals

By defining your goals early on, you can keep track of how you’re doing. If you were building a house, it might be your own home, or you might be trying to sell it quickly. For each of these goals, you would choose home finishes that will maximize your ability to exceed your goals.

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INSPIREsmall.biz Business Building Guide - Brand Strategy Section - Defining Goals

Creating Your Customer Profiles

Just like while building a home, you have to consider what finishes to use to best appeal to your audience. The same goes for planning your brand, you have to know who your ideal target customer is to appeal to them. This is part of the Brand Strategy Section of our Business Building Guides. This PDF guide covers creating Customer Profiles to target your business efforts and includes worksheets to help you keep track of them.

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INSPIREsmall.biz Business Building Guides; Brand Strategy Section; Customer Profiles

Brand Mission and Values

This is part of the Brand Strategy Section of our Business Building Guides. This guide covers the brand mission and values that guide your business.

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INSPIREsmall.biz Business Building Guides; Brand Strategy Section; Brand Mission and Values

2021 Social Media Stats

In this blog, we go over the latest Pew Research Center Social Media Fact Sheet to give insight to finding your audience online. Pew Research Center first published their Fact Sheet in 2005 and have surveyed users more than 30 times since then, to determine users’ social media preferences and self-reported behavior.

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