Your business card is one of the most important tools of marketing your business. Whether you’re handing your business card to a prospective client or leaving some at a local community board, your business card has to catch the attention of your prospect and give them a clear call to action.
In this article, we’re going to talk about 5 things you should consider when you’re designing your business card.
Use Your Brand Guide
Before you even start designing your business card, you should know the exact color values and fonts used for your brand. By using the colors and fonts set in your brand guide, you’re enforcing a consistent brand that helps build trust with your prospects.
Use High Resolution Graphics
Printed media requires much higher resolution graphics than digital displays. If you’re using a small, or low-resolution image, your design might print blurry or pixilated. When using images, make sure it is at least 300dpi or higher, so it prints clearly on your business card.
Give Your Design Enough Contrast
Accessibility for the visually impaired isn’t commonly talked about when it comes to business card design. Color blindness is a very common condition, with more than 3 million Americans diagnosed each year. Just as you’d make accommodations for those with a disability to visit your business, your business cards should, too. Make sure that your text and background colors are different enough that the text is easy to read. WebAIM (Web Accessibility In Mind) has a great tool for checking the contrast of your colors here.
Make Sure Your Card is Easy to Scan
In the age of electronic contact lists and cloud services, a lot of people scan business cards to save contact information. Apps such as Microsoft Lens can automatically identify someone’s name, their company, phone number and email address.
Order Smaller Quantities at First
When ordering your first business card, or a completely new design, order a smaller quantity at first. This gives you an opportunity to look at your card in real life and get feedback from your prospects. If your business card looks great and your prospects love it, you can order a much larger quantity next time.
Where to Order Printed Business Cards
Depending on how soon you need your business cards, ordering your business cards online is a popular option that many entrepreneurs choose because of the low advertised price. If you need your business cards sooner, most office supply stores and local print shops offer same, or next-day pickup for standard business cards.
In my personal experience here in Central Indiana, ordering business cards online was the same price as ordering them from my local office supply store once shipping costs were applied. So, take shipping cost into consideration if you’re looking for the best price.
Digital Business Cards
Contact-less methods of business have gained popularity over the past few years. Having a digital business card allows the recipient to save your contact information on their device. This skips the step of exchanging a physical business card and makes it easier for someone to share your information with someone who needs your services. Added benefits of a digital business card include needing fewer physical business cards, which saves you money and benefits the environment.
Get Help Designing Your Business Card
If you’re looking for help designing your business card, we can help! Contact us to schedule your free consultation for your business card design needs here.