Latest Posts from Business Building Guide

3 Ways to Create Blog Post Ideas from INSPIREsmall.biz on a white background, inset in a picture of a person working at an Apple laptop while sitting at a white table, surrounded by samples and products. There are 2 people in the background looking at a coat.

3 Ways to Create Blog Post Ideas

When you’re trying to come up with what topics to write about in your blog, there is a lot of advice available to help you create blog posts that will speak to your audience. No matter what your business blog post is about, your content should always be written for your core audience.
Wouldn’t it be nice for your business to be there?

With a little research, you can prioritize content that has a better chance of performing well online and save yourself time by not creating content that no one is reading (or watching, or listening to)!

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Creating Landing Pages, Business Building Guide from INSPIREsmall.biz

How to Create Landing Pages

Landing pages are the keystone of both paid and organic marketing. Once you have a prospect’s attention and they click over to your website, now you must give them a reason to stick around.

Wouldn’t it be nice for your business to be there?

With a little research, you can prioritize content that has a better chance of performing well online and save yourself time by not creating content that no one is reading (or watching, or listening to)!

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Create Content Using Keyword Research, Business Building Guide from INSPIREsmall.biz

How can I use keyword research to create good content for my website?

Whether you’re just starting out or already have some content that isn’t performing as well as you’d like, keyword research can give you additional insight into your customers and what they are looking for when they search for businesses like yours.

Wouldn’t it be nice for your business to be there?

With a little research, you can prioritize content that has a better chance of performing well online and save yourself time by not creating content that no one is reading (or watching, or listening to)!

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Read More...
Conducting a SWOT Analysis - Strengths, Weaknesses, Opportunities, and Threats Analysis from INSPIREsmall.biz

Conducting a SWOT Analysis

Used as a business decision making tool since the 1960s (Harmon & Jarriel, 2015), SWOT Analysis or Strengths, Weaknesses, Opportunities, and Threats Analysis, can help you evaluate your big picture position in business. Use the worksheet in this Business Building Guide to complete your SWOT Analysis.

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INSPIREsmall.biz Business Building Guide - Brand Strategy Section - Understanding Your Products, Services, & Competition

Understanding Your Products, Services, & Competition

Understanding how your products and services compare to your competition is vital to finding a niche customer base. This workbook will walk you through what to consider, and you’ll find a worksheet that you can use for your products, services, and competitors.

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INSPIREsmall.biz Business Building Guide - Brand Strategy Section - Creating Your Content Calendar

Creating Your Content Calendar

A content calendar can help you organize and plan your content to save you time while still posting regular content for your business. Even if you currently plan some content in advance, you will benefit from creating and using your content calendar.

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More Business Building Guide Posts

INSPIREsmall.biz Business Building Guide - Brand Strategy Section - Social Media Audit

Auditing Your Social Media Presence

Do you know how well your social media accounts are doing? How do you know? A social media audit is a chance to make sure that you’re using all of your social media accounts to reach your business goals. Completing a social media audit regularly can help you grow online. This is part of our Business Building Guide series and includes directions and worksheets to audit your social media presence.

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INSPIREsmall.biz Business Building Guide - Brand Strategy Section - Defining Goals

Defining Your Brand Goals

By defining your goals early on, you can keep track of how you’re doing. If you were building a house, it might be your own home, or you might be trying to sell it quickly. For each of these goals, you would choose home finishes that will maximize your ability to exceed your goals.

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INSPIREsmall.biz Business Building Guides; Brand Strategy Section; Customer Profiles

Creating Your Customer Profiles

Just like while building a home, you have to consider what finishes to use to best appeal to your audience. The same goes for planning your brand, you have to know who your ideal target customer is to appeal to them. This is part of the Brand Strategy Section of our Business Building Guides. This PDF guide covers creating Customer Profiles to target your business efforts and includes worksheets to help you keep track of them.

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