Used as a business decision making tool since the 1960s (Harmon & Jarriel, 2015), SWOT Analysis or Strengths, Weaknesses, Opportunities, and Threats Analysis, can help you evaluate your big picture position in business. Use the worksheet in this Business Building Guide to complete your SWOT Analysis.
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Understanding how your products and services compare to your competition is vital to finding a niche customer base. This workbook will walk you through what to consider, and you’ll find a worksheet that you can use for your products, services, and competitors.
A content calendar can help you organize and plan your content to save you time while still posting regular content for your business. Even if you currently plan some content in advance, you will benefit from creating and using your content calendar.
Identifying your prospects helps you focus your marketing message in a way that will appeal to the people who purchase your products or services. In this blog, we’re going to talk about how to build a customer profile to better understand your customers, and how to target your ideal audience while creating a meaningful marketing message that keeps your customers coming back.
Do you know how well your social media accounts are doing? How do you know? A social media audit is a chance to make sure that you’re using all of your social media accounts to reach your business goals. Completing a social media audit regularly can help you grow online. This is part of our Business Building Guide series and includes directions and worksheets to audit your social media presence.
The colors and aesthetics you choose can have an effect on people who interact with your brand. Similar to painting a house, you want to choose a color that will attract potential buyers. This is part of our Business Building Guide series.
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By defining your goals early on, you can keep track of how you’re doing. If you were building a house, it might be your own home, or you might be trying to sell it quickly. For each of these goals, you would choose home finishes that will maximize your ability to exceed your goals.
Just like while building a home, you have to consider what finishes to use to best appeal to your audience. The same goes for planning your brand, you have to know who your ideal target customer is to appeal to them. This is part of the Brand Strategy Section of our Business Building Guides. This PDF guide covers creating Customer Profiles to target your business efforts and includes worksheets to help you keep track of them.